Colors

Primary Colors

In order to set a clear foundation for communication, the primary colors of Emarsys have been redefined. The Emarsys Periwinkle Blue tones in combination with white and grey now represent the brand in first place. This ensures a consistent, clean and professional appearance while allowing important informations to stand out.

The color “Elephant Blue“ still should only be used for text, and is also recommended to be used instead of black.

White in combination with “Super Light Grey“ is our background color for a clean, fresh and light feel.
It represents our business as an innovative, structured, modern SaaS (software as a service) company.

Please avoid previous color combinations mixing “Periwinkle Blue“ tones with other Emarsys colors in your general brand communication. 

Secondary Colors

The Emarsys colors Shamrock Green, Lemon Yellow, Fountain Blue and Cello Blue define our secondary color palette. They comprise main, light, shadow and accent colors and have to be used following our hierarchy. All four colors are supposed to be used for content, highlights, etc. in addition to the general visual brand foundation. To keep a balance in the design, use preferably not more than one secondary color in combination with the primary color scheme.
In case you need assistance in combining colors or need a missing color code, feel free to reach out to the Creative Team.

Emarsys colors always appear in full tone and may not be darkened, lightened or displayed transparently.

Grey Tones

Grey tones must be applied to support the color palette. They are really important to support the white as main color.

Accent Colors

The tertiary colors are for illustration, diagram, complex graphic, etc.

Download the Emarsys Colors Palette

Here you can download the specific Adobe Swatch Exchange files (.ase).