Effective, powerful, recognizable.

Color is an effective, powerful and instantly recognizable medium for visual communications. To convey the brand personality and brand values, there is a precise color palette.

Download Colors Palette
Emarsys Colors Brandguide brand site

Primary Colors

In order to set a clear foundation for communication, the primary colors of Emarsys have been redefined. The Emarsys Periwinkle Blue tones in combination with white and grey now represent the brand in first place. This ensures a consistent, clean and professional appearance while allowing important informations to stand out.

The color “Elephant Blue“ still should only be used for text, and is also recommended to be used instead of black.

White in combination with “Super Light Grey“ is our background color for a clean, fresh and light feel.
It represents our business as an innovative, structured, modern SaaS (software as a service) company.

Please avoid previous color combinations mixing “Periwinkle Blue“ tones with other Emarsys colors in your general brand communication. 

Super Light Periwinkle Blue

R240 G245 B255
C7 M3 Y0 K0

Light Periwinkle Blue

R151 G177 B253
C45 M27 Y0 K0

Periwinkle Blue

R105 G132 B209
C60 M40 Y0 K0
PMS 2718 C/U

Shadow Periwinkle Blue

R58 G86 B132
C86 M66 Y25 K8
PMS 7683 C

Elephant Blue

R12 G40 B56
C100 M90 Y60 K15
PMS 533 C (coated)
PMS 5395 U (uncoated)

Super Light Grey

R244 G245 B248
C2 M1 Y0 K3


R255 G255 B255
C0 M0 Y0 K0

Secondary Colors

The Emarsys colors Shamrock Green, Lemon Yellow, Fountain Blue and Cello Blue define our secondary color palette. They comprise main, light, shadow and accent colors and have to be used following our hierarchy. All four colors are supposed to be used for content, highlights, etc. in addition to the general visual brand foundation. To keep a balance in the design, use preferably not more than one secondary color in combination with the primary color scheme.
In case you need assistance in combining colors or need a missing color code, feel free to reach out to the Creative Team.

Emarsys colors always appear in full tone and may not be darkened, lightened or displayed transparently.

Light Shamrock Green

R150 G239 B185
C43 M0 Y40 K0

Light Lemon Yellow

R236 G242 B130
C14 M0 Y59 K0

Light Fountain Blue

R170 G226 B228
C37 M0 Y15 K0

Light Cello Blue

R145 G176 B210
C48 M24 Y8 K0

Shamrock Green

R50 G209 B126
C61 M0 Y55 K0
PMS 7479 C/U

Lemon Yellow

R217 G229 B6
C15 M0 Y80 K0
PMS 388 C
PMS 396 U (uncoated)

Fountain Blue

R86 G197 B201
C62 M0 Y26 K0
PMS 3115 C

Cello Blue

R35 G97 B166
C89 M60 Y5 K0

Shadow Shamrock Green

R64 G135 B126
C65 M11 Y25 K27
PMS 5483 C

Shadow Lemon Yellow

R135 G153 B26
C54 M23 Y100 K7
PMS 391 C

Shadow Fountain Blue

R0 G119 B139
C84 M33 Y34 K15

Shadow Cello Blue

R35 G61 B86
C92 M69 Y42 K37
PMS 2167 C


Always let the colors breathe and don’t be afraid of white! Please respect the hierarchy. So, make sure you check by from time to time.

Grey Tones

Grey tones must be applied to support the color palette. They are really important to support the white as main color.

Super Light Grey

R244 G245 B248
C2 M1 Y0 K3

Light Grey

R228 G231 B238
C12 M8 Y4 K0


R197 G203 B218
C26 M16 Y9 K1

Shadow Grey

R135 G144 B169
C50 M37 Y19 K10

Super Shadow Grey

R90 G96 B112
C63 M50 Y35 K32

Accent Colors

The tertiary colors are for illustration, diagram, complex graphic, etc.


R239 G171 B0
C1 M35 Y95 K4


R207 G75 B64
C7 M80 Y70 K10

Download the Emarsys Colors Palette

Here you can download the specific Adobe Swatch Exchange files (.ase).

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