SAP Emarsys Pictograms
Actionable, informative, describing.
The SAP Emarsys pictograms complement the general icons and pictograms provided by SAP. They enable the flexible design and visualization of topics and processes specific to SAP Emarsys.
Pictograms
A pictogram is a compact 2D illustration of an object or objects that depict a complex idea, technical function, or a business process. Pictograms are designed to help communicate, in a clear and simple way, complex ideas and concepts, technical and business processes, or data-driven information. Each pictgram is based 80px grid with a 1.2px stroke. 5px padding on all sides as guidance. However, it’s acceptable to go beyond the padding or off the keylines if doing so improves the optical balance of the icon.
Pictograms – Basic Guidelines
The SAP Emarsys pictograms are based on the former SAP Emarsys icon set. As pictograms are used to describe a specific idea oder process, they are able to show much more complex details in comparison to icons.
Additionally pictograms might need to describe only SAP Emarsys relevant topics, therefore it’s not allowed to combine them with SAP pictograms in order to stay consistent with brand language.
This also affects usage of SAP Emarsys pictograms in comparison to the SAP equivalent: SAP Emarsys pictograms can be used instead of a photgraph, in order to visualize the textual context.
Pictograms – Usage
Use pictograms alongside headers or short descriptive texts to help add clarity to the content and build a narrative.
Please use pictograms to simplify or clarify a complex idea or to illustrate a concept or business process.
You can even use them instead of a photograph in e.g an email, social banners or for the cover of a brochure.
Do not use pictograms to replace icons or use them as a logo, visual identifier or badge.
Please don’t combine SAP pictograms when using SAP Emarsys pictograms.
Download the Pictograms
SAP Emarsys pictograms are currently being visually updated to align with the SAP brand system. The updated pictograms will be available in Q1/2025 via our on-site media library—stay tuned!
In the meantime, feel free to contact the SAP Emarsys Creative Team to request specific pictograms.